Evaluation Question 4

As I said earlier on, my magazine is aimed at audiences aged 14 – 30 who love Hip Hop/R’N’B music. The reason I have picked this age group is because most young people develop an interest for these genres from the age 14 and because in my audience research, the youngest person surveyed was 15.

I also decided to target this age group because of the artists in these genres. The fact that most of the artists are quite young, it’s easier for their audience to relate. For example, the much loved hip hop queen Rihanna is only 24. This makes her more relatable because she is beautiful with a great figure and big voice. Also most of her songs relate to the issues this age group face on a daily basis. However, if it was somebody much older, it singing these songs, it wouldn’t have the same impact. My magazine could also appeal to an older audience because older audiences like a young (around 25 onwards) new voice instead of the same old talent.

In terms of ethnicity and gender, even though people tend to stereotype Hip Hop/R’N’B music to be for black/male audiences, my music magazine is aimed at all races and genders. This is so that the magazine is accessible for a wider range of audiences.